Why does Jon Bon Jovi object to using his music to market his wine brand?

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Why does Jon Bon Jovi object to using his music to market his wine brand?
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Rocker Jon Bon Jovi has explained why he declines to advertise his wine company, Hampton Water, using his renowned discography.

The rocker, 60, was adamant that Jon Bon Jovi wanted to concentrate on respecting serious wine-making when he spoke to Daily Mail Australia during a virtual Q&A in Sydney on Tuesday.

The singer struck a somber note in response to a clever query about why Jon Bon Jovi didn’t name the rosé brand “bed of rosé,” a play on his well-known hit Bed of Roses.

No family names or song titles are associated with the label because, according to him, “we needed to respect the profession and take this seriously if we were going to do it.”

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The performer of “Livin’ On A Prayer” continued, “We worked very hard every day to earn the respect of the industry and to learn, and that’s all we’re doing. Therefore, being a celebrity brand is the last thing we’ll do. It’s a family-run enterprise.

The singer continued by stating that the family is a true winemaking family who is developing a genuine wine business and that they have a strong passion for what they do.

We wouldn’t ask the general public to participate in anything subpar, Jon Bon Jovi said. I’ve never arrived at a show pretending to be myself. You go to work (to produce something genuine), you know.”

Why does Jon Bon Jovi object to using his music to market his wine brand?
image source: Image/Google

Dan Murphys currently carries the sweet and dry rosé, which has a suggested retail price of $34.99 per bottle.

The former football player continued, “It’s hard to tell what the best part is, but one of my favorite things is simply being able to bounce ideas off of him.”

Jon Bon Jovi is a superb marketer and has a plethora of expertise, Jesse continued. I enjoy bringing ideas to him and hearing his opinions.

He continued, “He just intuitively knows how to just modify anything just enough to make it genius. He teaches me something new every day.

Hampton Water Rose was the brainchild of Jesse and Jon.

He said, “My dad and I were drinking some rosé on the back porch out east.” ‘ He offered me one last glass of “pink juice” as it was getting late before calling it.

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